It all started with Uber’s decision to disable surge pricing around New York’s John F. Kennedy Airport in response to a taxi driver’s strike spurred by Trump’s executive order of an immigration ban. Uber’s tactic was rationalized by their executive team with the same boiler plate marketing spin they’ve used for years: providing transportation as reliable as running water. The multi-billion dollar global behemoth missed a key opportunity to stand up for what a large sector of their user demographic believed was right and was seen instead as profiting from a national and logistical crisis.
Users of the app and protesters alike viewed Uber as profiting from the strike.As a result of this massive PR blunder, Uber suffered a significant exodus of socially conscious and connected users. This should come as no surprise. Uber has cemented a reputation long before as “opportunistic” and “unfair’ confirming many users simmering suspicions to believing the worst in the company. We’ve seen it before with their surge price fiasco during Hurricane Sandy, as well as the mass shooting in Australia, where scores of users were hit with outrageous surcharge fees during their attempt to flee an active shooter area.
In June, Uber accepted a massive $3.5 billion cash infusion from Saudi Arabia’s sovereign wealth fund from a government that doesn’t allow women to drive cars and punished a rape victim for being alone with a male non-relative. Consequently, Uber put the theocratic regime on a board seat.
As people create social media firestorms with the #deleteUber, consider what choices and circumstances you are supporting. Uber throughout the years has had embarrassing data breaches, been known to allegedly spy on its own customers, threaten to dig up dirt on journalists, and downplay sexual assault.
Why would anyone support a company like Uber? With ethics and consciousness on the rise, and more people choosing to vote with their wallets the #deleteUber campaign was about the people and for the people. The people asked others to delete Uber accounts entirely.
When considering other car service options, please know that private limo companies such as A&E Worldwide Limo only offers the most consistent, safe and highest end car and limo service with no political agendas. With an increasing number of choices available in transportation to the consumer, boutique chauffeured service companies have started to pay attention to how and why consumers spend their money and have raised their level of accountability, standards and connectedness within the car service market and the world.